Denmark's Jyske Bank: Turning Services into Products

My friend Laura's father sent me a link to this video about Denmark's Jyske Bank. They have taken some impressive steps to turn their banking services into physical "products" that customers can explore in their branches. Customers can grab a box labeled, for example, “My First Car Loan,” and pull out the brochures inside (as shown at right). They can also take these product boxes to a "TestBar" counter and scan the barcode on the box, bringing up a video on a computer monitor showing a fun to watch presentation.

It is a shame that more companies don't make it easier (and more fun) for customers to get to know their offerings.