Salvation Army's $100 Strategy

Waiting to meet a friend at the Knicks game this past weekend, I spent a few minutes watching the most successful Salvation Army fundraiser I had ever seen. Their strategy was to set a goal of $100. "Come on folks, only $14 to go to reach our goal." Amazing how willing people were to give $1 or even $5 when they felt that they were helping reach a goal whose end was in sight. Once they reached $100, they started over again with a goal of the next $100. Brilliant! Not quite as brilliant as the guy who started The Million Dollar Homepage, but brilliant nonetheless.