Media Age Business Tips From U2

The New York Times writes about how U2 has been able to, 25 years in, attract four million people to 130 sold-out shows this year and gross over $300 million next year. The author says that in order to understand that, "you have to look at U2 less as a band than as a multimillion-dollar, multinational media company." I would definitely agree with the author that they have been "one of the smarter [companies] around." U2 has never been among my top 10 bands (or probably even my top 20), but they are Melinda's favorite, so I have seen them twice in the past two months (including the show mentioned at the beginning of the article) and I have noticed that they are doing a lot of things right as their fans are die-hard loyal. The Times article does a good job of hiting on many of the reasons why.