Harold's Pickles

Seth Godin wrote about Harold's, a deli in NJ not far from my in-laws. Seth wrote about the "gimmick" of having "all you can eat pickles with every meal, including breakfast." He is absolutely right, but fails to mention the real gimmick of the place - the size of everything. The sandwiches serve 4 people easily. The slices of cake are huge (an entire cake would serve 40). And don't ask about the matzoh balls (not to mention the size of the average patron). It is the size gimmick (more so than the pickles) that allows Harold to serve 14,000 meals a week in a non-descript location in NJ. Just more proof that you have to have a story to tell in order to differentiate and succeed.